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Category: Step and Repeat
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Published on Monday, 30 April 2012 09:30
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Written by Super User
1. Objective of the Road Show
Market situation and activities aim to elaborate. Market status quo? what is the purpose of this activity? is to manage inventory? is to enhance sales? is the combat competitors? is new? is to enhance brand awareness and reputation? only purposeful to make activities targeted.
2. Target Audience of the Step and Repeat
Is the Sponsor logo on the Step and Repeat Banner targeted to the market of each of the activities for individuals or a specific group? active control in the range blocks? who's main objective is the promotion of? who are secondary targets of promotion? select the correctness of these would directly affect the ultimate effect of promotions.
3. Theme of the Step and Repeat
In this section, mainly to solve two problems:
1, determine the activity topics
Theme 2, packaging activities
Price? price discounts? gift? drawing? voucher? service promotions? presentation promotion? credit? or some other promotional tools? what kind of promotional tool and select what kind of promotional themes, taking into account the objectives, conditions and environment of competition and of the activities of promotion and allocation of budget.
After you determine the theme of art as possible "Tiger make a big banner" play down the sales of commercial purpose, bring activities closer to the consumer, can hit with consumers. Love VCD a few years ago, "sunshine" is the classic, just a love of price promotion packages to safeguard the interests of consumers.
This section is the core part of the promotion programme, should be innovative, make active power and exclusivity.
Read more: How to prepare road Show with Step and Repeat Banner Stand